ABOUT PROGRAM
By studying MBA Tourism and Hospitality, you will deepen your knowledge and planning knowledge, which is one of the most dynamic on the market. During your studies you will learn key topics such as strategic planning, marketing destinations, personnel management and crisis management. The program is based on theoretical foundations and presents a comprehensive overview of modern trends in tourism and hotel industry. After completing it, you will be able to respond more efficiently to the current challenges that appear in this field and better orientate in a wide range of managerial instruments. The program can be studied 100% online.
STUDY BENEFITS
Studying the MBA Tourism and Hospitality program will offer you the opportunity to develop in a field that constantly requires new knowledge and skills. You will gain a broader perspective on the management of hotels and other accommodation facilities, tourism planning and development, and sustainable practices leading to long-term competitiveness. You will learn about legal and economic aspects, master effective procedures in human resource management, and become familiar with the principles of crisis management. Upon successful completion of the MBA, you will be awarded the prestigious professional title of MBA, which is listed after your name. You will also receive a diploma of completion.
COURSE OF ONLINE STUDY
The entire teaching takes place completely online in the study system, so you can complete the entire study from anywhere. A computer and internet are enough for the whole studio. Through a complete online study, we try to reflect the requirements of very busy managers who cannot afford to spend time on the way to or from school.
The start of the study depends only on your time possibilities, the start of the study is determined by you. You are not waiting for the beginning of the semester or next month. You can really start at any time. Due to the fact that you are not tied to attendance or attendance at lectures, you can compile a study schedule according to your own possibilities. So you don’t have to worry about combining your studies with work, family or other responsibilities.
Upon admission to the study program, each student will gain access to the student section. Students will find all the necessary information and study materials in the student section, which represents the study system. Throughout the study, students can consult with lecturers via e-mail communication or using other online tools such as Teams or Skype. To successfully complete an MBA, a student must complete a total of ten courses. Study requirements include answering test questions and passing a practical application exam for each subject in the program. The study is conducted in English. After completing all courses, you will be assigned a final thesis. The study is completed by elaboration of the final thesis. Subsequently, you will be issued a diploma and you will receive a professional title.
SUBJECTS OF THE PROGRAM
The MBA is one of the most prestigious in the world. Individual subjects focus not only on theory, but especially on the application of acquired knowledge in practice, thanks to which they enable students to make rich use of all knowledge in many areas of world trade.
Strategic management and planning in tourism and hospitality
The subject deals with the principles of strategic management and the creation of conceptual plans for businesses and destinations in the field of tourism and hospitality. Emphasis is placed on analyzing the external and internal environment, identifying opportunities and risks, and defining clear strategic goals. The subject also includes an overview of tools for implementing and monitoring planned strategies.
Marketing of destinations and services in tourism
The subject focuses on the marketing mix, brand management, and promotion of destinations, hotels, and other facilities providing services to tourists. Students will learn to work with market segmentation, online marketing, and public relations tools, which are essential for successful communication with clients.
Economics and financial management of businesses in tourism
The subject presents key economic principles and tools for financial management of hotels, travel agencies, and other businesses in the industry. The subject covers budgeting, cost calculation, analysis of economic indicators, and strategic financial planning in relation to the dynamics of the tourism market.
Quality and standards management in hospitality and tourism
The subject focuses on ensuring high quality services and implementing international standards in the hotel and travel industries. Students will learn about quality assessment methodologies, certifications (e.g., hotel star ratings), and audits, and will learn how to evaluate the success of implemented processes.
Human resource management and leadership in tourism
The subject focuses on the specifics of recruitment, motivation, and development of employees in seasonal industries such as tourism. Students will learn to use appropriate tools for team management, performance management, and the development of key employee competencies. Emphasis is placed on modern approaches to human resource management and effective leadership.
Sustainable development and social responsibility in tourism
The subject focuses on the environmental, economic, and social aspects of sustainable development. Students will learn about the principles of environmentally friendly tourism, responsible consumption of resources, and support for local communities. They can use the knowledge they gain to implement innovations and sustainable development strategies in their organizations.
Digital technologies and innovation in hospitality
The subject presents current trends in digitization, automation, and innovation that are changing the face of the hotel industry. It covers reservation systems, online check-in, data analysis, and the use of social networks. Students will learn to evaluate the effectiveness of digital tools and the benefits of new technologies for customers and operators.
Law and legislation in tourism and hospitality
The subject is based on an overview of laws, regulations, and contractual relationships in the field of tourism and accommodation services. Students will learn about the conditions for operating a hotel or travel agency, consumer protection principles, and labor law aspects. The subject also covers health and safety issues in the provision of services.
Cultural aspects and intercultural communication in tourism
The subject deals with cultural differences and their impact on the provision of tourism services. Students will learn to identify and respect the specific characteristics of different cultures and apply appropriate communication strategies when dealing with international partners, customers, and other stakeholders.
Crisis management in tourism and hospitality
The subject focuses on the prevention, management, and resolution of crisis situations that may arise in tourism and hospitality (natural disasters, health risks, economic crises). Students will learn to create crisis plans, manage risks, and communicate effectively with clients, employees, and the public in times of crisis.
- Conditions of acceptance:
- Completed university degree or sufficient experience in a managerial position
- Method and form of teaching:
- The study takes place completely online, through an e-learning system. All study materials are available online in the student system.
- Language of instruction:
- Study in English
- Length of study:
- 12 - 16 months
- Commencement of studies:
- Individually. The program can be studied completely online. Starting a study depends only on your time possibilities.
- Studying materials:
- Included in the price of study (own study materials, syllabi, presentations and other study materials)
- Control test:
- Each subject includes a control test that verifies knowledge and understanding of the subject matter.
- Practical exam:
- Completion of each subject by passing a practical application exam.
- Graduation:
- Final thesis (range of at least 30 standard pages)